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Soft Launch Studio
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Process

A clear path from idea to launch.

I handle every stage. Simple sites usually launch in 1–2 weeks, with the scope, price and timing agreed before work starts.

01

Discover

Before work starts

I start with a quick call or a few messages. I learn about your business, your customers and what success looks like. You don’t need a brief — just tell me what you’re trying to achieve.

  • What I need from you
  • Goals & audience
  • What you have now
  • Scope & rough budget
02

Design

Direction and revisions

I create a custom design direction — not a template. You’ll see how it looks and feels before a line of code is written. Two rounds of revisions are included as standard, so we land on something you’re genuinely happy with.

  • What I need from you
  • Custom design direction
  • Two revision rounds
  • Mobile + desktop views
03

Build

Build and review

I build the site to be fast, mobile-first, accessible and SEO-ready. You’ll see it live as it comes together, with regular check-ins so there are no surprises at the end.

  • Fast, clean code
  • SEO-ready structure
  • Live preview as we go
04

Launch

Checks and handover

I handle the domain, hosting and the fiddly details. I check the pages, links and forms with you before your site goes live. You get a quick walkthrough so you’re confident making changes yourself.

  • Domain & hosting set up
  • Final testing
  • Handover & walkthrough
05

Care

Ongoing

A site is never really finished. A monthly care plan keeps it secure, backed up and up to date — or you can call on £30/hour maintenance whenever you need a hand.

  • Updates & backups
  • Edits when you need them
  • Support that sticks around

Typical turnaround

Simple sites usually launch in 1–2 weeks. Larger builds like shops or booking systems take 3–6 weeks. I’ll give you a realistic timeframe in your quote.

Let’s build something that actually gets you customers.

Send a few details. I’ll reply with a quick call or message, then a fixed quote — no pressure, no obligation.

Start a project See pricing

You get a fixed quote and a realistic start date. No pressure, no obligation.

  • Sites from £180
  • Typical launch in 1–2 weeks
  • One person, start to finish
  • Care from £25/month